A hybrid event runs on site and online at the same time, and the most common mistake is running it as two events. In Happenee you keep it as one event of the Hybrid type with a single agenda and a single attendee database; the difference between the channels is handled with groups and the Online module, not with a second event. What matters most is deciding what the online audience sees, how they take part, and how you will know who actually watched.
Decide:
The event type — choose Hybrid when you create the event. That opens both the mobile and the web attendee app to your attendees.
Who is online and who is on site. Handle the split with a group (On site × Online), ideally through a registration form question that assigns the group automatically.
What gets streamed. The whole agenda, or only the main hall? Workshops stream badly and are often better left on site only.
How the online audience takes part. Passive watching, or chat, questions, and polls?
A hybrid event should reach people who cannot travel without taking anything away from the people who do. Your goal: one agenda, two experiences, one set of data. The most common failure is not technical — it is an online audience that watches for ten minutes and drops off because nobody prepared anything for them.
Modules
Registration form — with a question about whether the attendee will come in person or join online. Use the answer to assign a group.
Attendee app — the shared channel for both audiences. Online attendees use the web version.
Online module — the livestream and the interactive tabs. See Using the Online module for details.
Agenda — one for the whole event. For sessions that are not streamed, say so in the description.
On-site check-in — for the physical audience only; online attendees need no QR code.
Content and engagement features
Venue — for the on-site audience only; hide it from the Online group.
Notifications — shared for both groups (agenda changes) or targeted (online only: "the stream resumes in five minutes").
Audience questions — the cheapest way to give the online audience a voice in the same space as the room.
Polls and surveys — they work identically for both audiences and give you comparable data.
Networking — worth it on a hybrid event only if you actively moderate it; otherwise online attendees have nobody to message.
Social Wall and games in the Online module — customer support enables the advanced types, so arrange them in advance.
Leaderboard — gamification across both audiences; customer success turns it on.
Two separate events in Happenee (one for the room, one for online) — it looks tidy but breaks your agenda, your statistics, and your communication. Use groups instead.
Streaming everything — a round-table workshop streams badly and the online audience drops off. Stream the main hall and leave workshops on site.
Tickets for online access — only when you genuinely charge for it. Otherwise it is complexity for nothing.
Printing badges for the online audience — it makes no sense, but it happens when both groups sit in one list with no distinction.
Before the event
A shared invitation with a clear choice between attending on site or online.
A logistics e-mail split by group — the on-site audience gets parking and dress code, the online audience gets the stream link and technical requirements. This is where the group split first pays off.
A stream test the day before, ideally with the actual equipment and the connection from the room.
During the event
The morning e-mail with the QR ticket to the On site group only, and the stream link to the Online group only.
In-app notifications for both audiences when the agenda changes.
Question moderation — somebody has to read the online questions aloud in the room, or the online audience loses the sense that anyone is asking them anything.
After the event
The recording — if you provide one, send the link to both groups.
Evaluation from three sources — registrations, on-site check-in, and Online module reporting; see Reporting and content management in the Online module.
It looks tidier, but you end up with two agendas, two attendee lists, and duplicated communication — and at evaluation time the numbers will not add up. Create one event of the Hybrid type and handle the difference with groups.
Parking instructions confuse somebody sitting at a computer in another country, and the person queuing at the entrance does not need the stream link. Once you have the groups, use them in your communication too.
Stream viewership is not check-in. For room capacity, catering, and badges, count the On site group only — otherwise you order lunch for people sitting at home.
Without a moderator reading online questions into the room, the online part is a one-way broadcast. Assign a specific person to that role for the entire agenda — it is not a job somebody can do "on the side".
