For a purely online event — a webinar, a course, or a virtual conference — the core of the setup is the Online module in the web attendee app. Everything tied to a physical place falls away: check-in, badges, the venue. That leaves two decisions: how people get in and how they take part during the broadcast. Attendance on an online event is also measured differently than on a physical one — viewership is not the same as registration.
Decide:
The event type — choose Virtual when you create the event. That opens the web attendee app, which is the main channel for the Online module.
Open or closed? A public webinar needs a registration form and a public link; for an internal course it is enough to import contacts and send them access.
A one-off or a series? For a series it pays to work with groups by run or by level from the start.
Do you want interaction, or only broadcasting? The answer decides which Online module tabs you enable.
A webinar or an online course has to deliver content and hold attention. You have no room, no catering, and no coffee-break networking — only the content and the ability to take part hold people. Your goal: as little friction as possible between the invitation and watching, plus enough interaction that people do not close the tab after ten minutes.
Modules
Registration form — with a public link for a public event; collect the minimum, because every extra field costs you sign-ups.
Attendee app (web) — the main channel. The attendee installs nothing.
Online module — the livestream and the interactive tabs. It can be added to an event more than once, so a lecture series can be split into separate modules.
Confirmation e-mail — with the link into the app. On an online event it replaces the QR ticket, so set it up with the link as the first thing a person sees.
Engagement features
Audience questions — the single most important interaction on a webinar. Turn them on even when you expect few questions.
Polls — a quick way to find out mid-broadcast whether people are keeping up.
Survey — feedback after the event.
Notifications — the "we start in ten minutes" reminder.
Agenda — unnecessary for a one-off webinar, essential for a multi-day virtual conference.
Speakers — worth it for a conference with several presenters, not for a single lecturer.
Networking — on an online event it only works with active moderation; without it, it stays empty.
Social Wall and games in the Online module — customer support enables the advanced types.
Tickets — for a paid course; otherwise skip them.
A microsite — usually unnecessary for an online event. The attendee should go from the e-mail straight into the app rather than through a public front page. The exception is a public webinar where the microsite serves as the sign-up page.
On-site check-in, badge printing, venue, seating — irrelevant; leaving them on only clutters the menu.
The mobile app as the main channel — the Online module is primarily for the web app; from mobile it opens through an in-app browser. Point your attendees at a computer.
A complex registration form — on a public webinar every extra question costs sign-ups. Ask for a name, an e-mail, and at most one more thing.
Before the event
An invitation with the registration link; for a public event, shared outside Happenee too.
A confirmation with access immediately after registration — people should save the link at the moment they decide.
A reminder the day before and an hour before. On online events the drop between registered and connected is normal; a reminder is the cheapest way to narrow it.
During the event
A notification at the start — "we are live, come join".
Question moderation — somebody has to sort questions and hand them to the presenter.
A poll halfway through — it holds attention and tells you whether the pace is right.
After the event
The recording and materials — send the link to people who did not connect as well; on a webinar that is normal and expected.
A survey within 24 hours.
Evaluation from the Online module reporting — how many people watched and for how long.
On online events noticeably fewer people connect than registered. That is not a configuration fault, it is the nature of the format. Plan and report with that in mind, and track both numbers separately.
The Online module is primarily for the web attendee app; on mobile it opens through an in-app browser. If your invitation does not say to join from a computer, part of your audience will struggle with the chat and the stream on a small screen.
Audience questions without a moderator are worse than no questions — people ask and nobody answers. Before you enable the tab, decide who watches it during the broadcast.
When you reuse the same module for the next run of a course, new attendees see the old chat and old questions. Delete the content before the next run — and if you want to analyze it, export it first.
