Happenee offers a wide range of content features, engagement features, and modules (Tickets, Registration form, Event microsite, communication modules). Not all of them make sense for every event. The fewer you turn on, the cleaner and more professional the result feels — empty or half-finished features and modules are a distracting reminder that the work is not done. This article gives you a map of what is mandatory, what is optional, and what is advanced or specialized for your event type. You will decide faster if you know what usually works and what is unnecessary at smaller events.
Decide on the size of the event (small, medium, larger) and its complexity (single hall vs. workshops and parallel sessions).
Go through the must-have items — turn those on every time.
Add optional features and modules based on the type of event and its needs.
Turn on advanced ones only when you have a clear use case for them.
Before the specific list, one rule that saves both work and the attendee's experience:
An empty or half-finished feature looks worse than its absence. If you do not have attendees lined up for Networking, no question for Polls, no prize for a contest — do not turn the feature on. Turn it on later, when you are ready.
These form the backbone of every event in Happenee. Without them, the event runs only in a limited form:
Registration form (module) — the standard for collecting attendees. Even for a small free event, registration beats tracking people in a spreadsheet.
Event microsite (module) — the public face of the event. It always makes sense, even with minimal content.
Basic content features — at least Venue (where the event takes place) and Contact (who to reach out to).
Invitation e-mail and Confirmation e-mail (modules) — the automated communication around basic registration. They are part of the platform and only need to be set up.
Turn these features and modules on when you have content for them:
Agenda (content feature) — for events with a time structure (conferences, workshops, multi-day). At a gala dinner with one block, it is often unnecessary.
Speakers (content feature) — for events where the name and reputation of the speaker is part of the draw. Summits, conferences, expert meetings.
Sponsors (content feature) — for events with a partner structure where you want to give partners visibility.
Exhibitors (content feature) — for trade shows, expos, conferences with an accompanying exhibition.
Custom content (content feature: FAQ, info blocks, map) — for events where attendees need specific information that does not fit into the standard features.
Notifications (engagement feature: push notifications and news feed) — for events where you need to communicate during the day (agenda changes, alerts, results).
Attendee app (module) — for medium and larger events (see Microsite vs attendee app).
Turn these engagement features and modules on when you have a clear use case for them:
Polls (engagement feature: interactive polls and contests) — for events where you want interaction with the audience (conferences with moderated discussions, internal company meetings), or gamification and incentives to engage.
Questions (engagement feature: audience questions) — for events with talks and moderated discussions where you want to give attendees space to ask questions.
Survey (engagement feature) — for events where you collect evaluation at the end, or specific supplementary information during the event.
Attendees / Networking (engagement feature) — for events where you want to actively support attendees connecting with each other (expert meetings, client events, networking evenings).
My Agenda — automatically follows the Agenda content feature whenever you turn it on.
Online module (engagement feature) — for live streams, 3D environments, virtual add-ons. For hybrid or virtual events.
Nominations and nominators (module connected to the Registration form) — for events where registration is delegated by a sales or client team.
Tickets (module) — for events where attendance is paid.
Accommodation and roommate selection (settings in the Registration form) — for multi-day events with accommodation.
Time slots / reservations (settings in the Agenda: test drives, workshops, slots) — for events where the attendee reserves a specific time or resource.
These features are not available by default in every event and are turned on through customer support:
Seating — managing specific seats (a modeled hall or arena layout, assigning attendees to seats, generating a ticket with a seat number). Used at gala dinners and events in fixed-layout halls.
White label app — a branded mobile app in the App Store and Google Play under the name of your organization. The standard for most enterprise Happenee customers.
Single sign-on (SSO) — connection of Happenee to a corporate identity system. Used in larger enterprise integrations.
CRM integration — data connection with a corporate CRM. Part of advanced enterprise setups.
The overview below comes from practice across different event types. Use it as a quick map of what to turn on for each type.
Internal corporate event (team building, anniversary event, kick-off, roadshow)
Content features: Agenda, Speakers (usually), Venue, Contact, Custom content (FAQ, site map)
Engagement features: Notifications, Survey, Polls (including interactive polls and contests), Questions
Usually not used: Sponsors, Exhibitors, Tickets, Networking (less relevant for internal events)
App: Yes, both web and mobile
Check-in: QR ticket + Check-in (On-site check-in), badge printing
If the organization has SSO and a white label app, this is the typical environment for it
External client event (client meetings, partner events, VIP evenings)
Content features: Agenda, Speakers, Venue, Contact, Custom content (map, FAQ)
Exhibitors and Sponsors (content features) — depending on the nature of the event (sometimes yes, sometimes no)
Engagement features: Registration information, Attendees / Networking, Notifications, Survey, Polls and Questions (if the event has a discussion format)
App: Yes, although for simpler events the organizer sometimes prefers their own website with a link into Happenee
Tickets: May or may not apply
Check-in: QR ticket + Check-in (On-site check-in), badge printing with QR for networking
Conference (large event with an agenda, workshops, often paid)
All content features: Agenda (including sessions / workshops), Speakers, Venue, Contact, Custom content (FAQ), Sponsors, Exhibitors
Engagement features: full set — Attendees / Networking, Notifications, Polls (including interactive polls and contests), Questions, Survey, My Agenda
Tickets: usually yes, including multiple ticket types (Early Bird, VIP, standard)
App: essential
Check-in: QR check-in, badge printing
Expo / trade show (focus on exhibitors and leads)
Content features: Agenda (often parallel sessions), Speakers, Exhibitors (categories, booth locations, tags, filtering), Sponsors
Engagement features: Attendees / Networking with a focus on meetings, booking meetings at booths, leads, Notifications, Questions
Tickets: usually yes, with multiple types
App: essential — typically also the key channel for communication between visitors and exhibitors
Incentive / itinerary / digital travel guide
Content features: Agenda (more like an itinerary), Venue, Contact, Custom content (trip details, practical information)
Engagement features: Notifications, Survey
Usually not used: Registration form, Tickets, Sponsors, Exhibitors, Attendees / Networking
App: only the attendee app, often without a microsite
Check-in: usually not needed
The most important question when deciding is not "what type of event is it" but how big it is and how many people are attending. Happenee delivers the most added value at complex and large events. For simple events of a few dozen people, it makes sense to turn off everything that would stay empty. Specific recommendations by event size are in the article Minimum recommended setup for small, medium, and larger events.
Start with must-haves. Turn on optional ones when you have content for them. Adding is easy; explaining to an attendee why something is empty is hard.
What to turn on is decided more by size and complexity than by type. A large gala dinner with seating and sponsors is more complex than a small conference. Decide case by case.
The app is available as both web and mobile. Offering it is not the same as forcing it. The attendee picks how to use it.
Advanced engagement features need an active manager — someone who moderates Questions from the audience, runs contests, responds. Without that, they are turned on but not alive.
