An expo or trade show connects visitors with relevant exhibitors and their representatives. Prepare clear profiles, time to meet, and a way to continue the conversation; then choose registration, Networking, reservations, and any badge printing you need. A saved contact, an accepted meeting, and a business opportunity are different results.
Offer attendees the full ecosystem, including the app, even for a small gathering. The app can bring together the Agenda, companies and contacts, materials, any ticket, and a reason to return after the event. Adjust the scope rather than excluding the app because of event size. Attendees can choose e-mail/PDF, the web app, or the mobile app; installation is not required. Any QR or name-based check-in depends on your setup. If you deliberately choose not to use the app, preserve clear information and an agreed route to contacts. Verify access and licensing before continuing into another edition.
Define the benefit for both sides. What is the visitor looking for, and what will the partner do with the contact afterward? “Arrange a product demonstration” is more specific than “collect leads.”
Review the agenda and venue. Leave usable time for booth visits, including travel between areas. If the entire agenda takes place elsewhere, the app alone will not bring visitors to the booths.
Choose how people meet. Walk-up visits, meetings with specific representatives, or both. Keep attendee-to-attendee Networking alongside partner meetings if both are needed.
Agree on content and people. Each profile should explain who the offer helps, where the booth is, and who will be there. Representatives need to understand their role and availability.
Test one complete journey. A visitor finds a company, connects with a representative, and saves a contact through the agreed route. The representative can accept the meeting and handle the next step.
In Exhibitors, prepare the offer description, categories, location, and representatives. Choose categories and tags based on how visitors search, such as their industry or the problem they need to solve. Check the assignments and published status for each company.
Sponsors presents support for the event; a partner that visitors should meet also needs a clear route to a specific person. Agenda, Venue, and practical information help the meeting happen.
Walk-up visits are simple for visitors. You need accessible booths, directions, time, and representatives who are present.
Reserved meetings suit specialists with limited availability. Meetings are arranged with a specific person in Networking, not by booking a company as a whole. Check availability, the location, and the representative’s response beforehand; arrange any predefined meeting locations with customer support. Assigning a person to a booth does not replace informing and training them.
If you combine partner meetings with attendee Networking, test both routes. A partner list should not remove the ability to connect with other attendees.
Networking lets attendees save a contact from a profile or use a QR exchange. A QR code on a badge is practical on site, but it is not the only route; attendees also have a QR code in the app. If you print badges, test a physical badge and scanning on the intended device.
Distinguish saving a company as a favorite, saving a specific person’s contact, and agreeing on a follow-up meeting. Not every QR code does the same thing. Before launch, verify where the intended contact is saved and who can use it.
Arrange downloads of collected contacts with customer support. Sharing data with partners must match the agreed purpose, authorization, and settings; do not assume an automatic transfer to their CRM. The full registration list is not a substitute for contacts a partner collected.
Use Tickets if you charge for entry; not every expo needs them. If you keep external ticketing, verify attendee handover and access. Happenee can provide the agenda, communication, Networking, and feedback alongside it.
For demonstrations with limited capacity, consider reservations in the Agenda; first identify whether the constrained resource is a person, location, or device. Questions and polls suit moderated sessions. Leaderboard can support a specific activity when its rules and scoring actions are verified; arrange activation with customer success. It cannot replace time in the agenda or a relevant offer.
Automatic matchmaking and AI Networking rounds are not available. Attendees search through available profiles; a targeted campaign can recommend a relevant part of the agenda.
Before the event, explain whom visitors can meet and why, and provide app access, a map, and practical instructions. Plan and prepare relevant campaigns; do not assume automatic reminders to people who have not registered.
Before opening registration, test entry and communication. Before people use the app, check profiles and meeting journeys. Before operations start, confirm staff, equipment, and the outage procedure. These checks may take place at different times; initial registration does not need to wait for every final content detail.
During the event, help visitors find their way and introduce useful opportunities. If booth traffic is low, first check the route, available time, representative availability, and the relevance of the offer.
Separate profile visits, saved contacts, accepted meetings, and meetings that actually took place. Confirm the last step with the partner; a reservation alone does not prove it happened. Agree on who receives the output and follows up on contacts. Share administrative statistics through a suitable export, not a public link.
Agree on a consistent format and a recipient. Supported imports and manual management are the current routes; automatic Speakers Management and Partners Management are planned and are not currently available with no publicly promised delivery date.
Ask the representative to go through access, availability, and acceptance of a test meeting themselves. A completed profile is not an operational handover.
Define the benefit for visitors and partners first. Points or contact counts do not prove a business result.
Verify the collection method, output fields, and authorized recipient beforehand. Do not promise the full attendee list or an automatic CRM export.
