A conference is a large event (typically 300+ attendees), often paid, multi-day, with multiple parallel sessions and an educational goal (subject expertise, Networking, Exhibitors). Happenee is used most fully here — it covers nearly every module and feature. Agenda with workshops and time slots, Sponsors, Exhibitors, Tickets, the full attendee app with Networking.
Decide (ideally 3–6 months before the event):
Size and complexity — how many attendees, how many stages, how many parallel blocks?
Tickets through Happenee, or your own system? — Happenee has the Tickets module with discount codes, ticket groups, and Approved registration. If you use your own system, Happenee handles only the app and on-site check-in.
Multi-day? — languages, individual days, tickets per day.
Multiple languages — typically two or three for international conferences.
Workshops and session registration — does the Agenda have parallel blocks where the attendee chooses between options? Do you want to cap them by capacity?
Microsite, custom app in the stores (white label) — handled through customer success, plan ahead.
Partner structure — Sponsors with levels (main, bronze, media), Exhibitors with booths.
A conference delivers expert content and supports Networking. The attendee arrives with three needs: to learn something, to meet people from the industry, to experience a professionally run event. The host's goal: sell tickets, fill sessions, showcase partners, generate future interest (next year, follow-up).
Modules
Event microsite — a complete public face with a detailed Agenda, a list of Speakers, ticket information. Typically white label.
Registration form — including additional questions (diet, workshop preference, billing details).
Tickets — the module turned on in event settings. Multiple ticket types (Early Bird, standard, VIP, student), discount codes, ticket groups. Details in Setting up Tickets.
Invitation e-mail and E-mail campaigns — multiple waves (save the date, Early Bird ending, Speakers announcement, reminder). Details in How the Invitation e-mail works.
Confirmation e-mail — with the QR ticket and a link to the app.
On-site check-in — QR scanning, badge printing with a QR code (key for Networking).
Attendee app — fully used (mobile and web).
Content features
Agenda with workshops and time slots (details in Setting up workshops and session registration and How time slots work). You use session types, registration blocks, stages, and tags.
Speakers — a complete list with bio, photo, and assignment to sessions.
Venue — details of the venue (multiple halls, floors, site map).
Contact — organizer, technical support, partners.
Sponsors with levels (categories) — main partner, bronze, media.
Exhibitors — booths with locations, categories, representatives, and a meeting calendar.
Custom content — FAQ, site map, code of conduct, rules.
Engagement features
QR ticket — in the app for fast on-site check-in.
Notifications — the key channel during the event (session changes, opening, highlights).
My Agenda — automatic from the Agenda. The attendee sees only their workshops.
Attendees (Networking) — with QR scanning from the badge, messaging, and meeting reservations.
Polls, Questions (from the audience), Survey — for audience interaction and evaluation.
Registration information (engagement feature) — making the ticket and answers available in the app.
Seating — for a main hall with fixed seats and sections (VIP section, standard). A paid feature handled through customer success, details in Setting up Seating.
Online module — livestream of talks, social wall, virtual booths, games. Advanced types (social wall, games) are turned on by customer success.
White label app — a branded app in the App Store and Google Play.
Nominations and nominators — if registration is delegated to a sales team (a partner registers their clients).
For conferences, Happenee is planning Speakers Management and Partners Management — interfaces that let speakers and partners fill in and maintain their own data automatically (bio, photo, logo, booth description). Planned release: summer 2026.
Today you import this data via Excel (bulk import). Abstracts (talk texts, citation data) are not handled by Happenee — you manage them outside the platform.
Sometimes a conference sells tickets through its own e-shop or an external system (Ticketportal, Eventim, Livesport). In that case you use Happenee only for the attendee app and on-site check-in — the tickets are imported from the external system (manually via Excel). The Registration form and the Tickets module are not used.
Leaderboard / gamification — at a strictly professional conference (medical, technical) it usually does not match the tone. Exception: a conference with active participation (a hackathon, an ideathon).
Seating — only for conferences that genuinely need fixed seats (a gala dinner attached to the conference).
Social / photo / video engagement — unless sharing the event's energy is an explicit goal.
Online module if you do not stream — then unnecessary.
Before the event (2–6 months)
Save the date — a brand E-mail campaign.
Registration opens and Early Bird — the first wave of ticket sales.
Speakers announcement — gradually announcing speakers in campaigns.
Early Bird ends — a deadline reminder.
Agenda drop — publishing the full Agenda, opening workshop registration.
Reminder 1–2 weeks before — practical info (transport, accreditation, the app).
Reminder the day before / morning of the event — QR, accreditation info, the first session.
During the event
Push notifications — opening of each session, changes, highlight moments (party, gala dinner).
My Agenda — the attendee sees their plan.
Polls and audience Questions — during keynotes and panel discussions.
Networking — actively mentioned during the program (during lunch and breaks).
Survey at the end of each day.
After the event
Thank-you e-mail to all attendees.
Photos and recordings of talks — link in the app or e-mail.
Evaluation — Survey with questions on content, organization, the next year.
Teasing the next year — save the date.
A conference is a complex event. Plan at least three months in advance, ideally six. The first step is creating the event, setting up Tickets, opening Early Bird.
For paid tickets, Approved registration cannot be turned on. If you need approval, use the Registration with additional information type and handle approval differently (manually, through an approved group).
The Agenda content feature fills both sides automatically. If it is missing in the app, you filled it in only in the microsite text, not in the Agenda content feature.
Think the workshop capacities through before opening registration. For popular workshops you can raise the capacity (or open a second run), but coordinating this during live registration is stressful.
Speakers Management / Partners Management is in development (planned for 2026). Today you import their data manually (Excel) or enter it from your own materials. Agree with partners in advance on the format (logo, text, representative's e-mail, phone).
When printing badges, choose the large badge with a QR code.
Import attendees via Excel into Contacts and groups, use Automatic registration after ticket purchase, or arrange an API connection through customer success. Agree on the timeline ahead of time.
Happenee does not handle abstracts — manage them outside the platform. In the app you can put the talk text in the session detail (via Custom content or the session description), but not as structured abstracts.
