The Event microsite is the public web page for your event — it is where every link in your e-mails and campaigns sends people. It is the entry point for registration and the place where attendees learn what the event is about. The microsite is created automatically when you create the event, and you fill it with content features (Agenda, Speakers, Venue, Contact, Custom content, Sponsors, Exhibitors). For each content feature you decide whether it appears on the microsite and in what order.
Decide how detailed the microsite should be — a simple business card (when, where, contact), or a full page with agenda, speakers, partners, and FAQ.
The microsite is filled by content features that you turn on under Content. Without content, the microsite stays empty.
The cover image, intro text, and the position of the registration button are set in Event microsite in the left menu.
If you plan to share the link publicly, check the registration restrictions in Event settings — who is allowed to register (see the article on registration types).
In the event admin, click Event microsite in the left menu. At the top you set:
Intro text — rich text editor; shown under the microsite header.
Position of the registration button — top, middle, bottom, or automatic.
Text shown after the registration form is filled in and submitted — the thank-you screen. It supports placeholders (attendee name, event name).
Below the intro is a table of microsite tabs. Each tab corresponds to one content feature that you added under Content. Typical tabs:
Agenda (content feature)
Speakers (content feature)
Venue (content feature)
Contact (content feature)
Custom content (content feature — FAQ, map, info block)
Sponsors (content feature)
Exhibitors (content feature)
The table has a Name, a Type, and a Published on microsite column. For each tab you choose:
Published on microsite — the toggle in the right-hand column. A tab switched off is not on the microsite; the content stays in the admin.
Order — drag the six-dot handle to the left of the name.
Display — the button in the middle of the row. It is not on every tab; the Sessions and Speakers types have it, custom content does not. It opens a dialog with variants of how the content is listed on the home page.
On the Speakers tab, the Display button opens a Display of Speakers dialog with two options:
Preview of first 3 rows of speakers — the home page shows only the start of the list, with a button to a subpage holding all the speakers below it.
List of all speakers — the whole list sits on the home page, and the individual cards link through to the speaker detail.
Confirm your choice with Save.
Decide by how many speakers you have and how much of your draw they are. At a conference with thirty names, listing all of them on the home page takes up so much room that the agenda and registration fall below the fold — choose the preview there. At an event with four keynote speakers, a click through to a subpage is one step too many and people will not take it; a full list makes sense.
Watch the word rows: how many speakers fit on a row depends on the screen width and on the display level, so "rows" and "speakers" are not the same thing. To see how many the preview actually shows, open the Microsite button in the top right after you save.
So the shape of the speaker listing is not governed by an individual speaker's settings but by this choice on the tab. Profile details are in Managing Speakers.
On a Sessions tab, the Display button opens an Agenda display dialog. It has two sections.
On the microsite homepage — a choice between two variants:
Preview of first 6 sessions with link to full agenda — the home page carries the first six sessions with a button to a subpage holding the full agenda below them.
Listing of all sessions — the whole agenda sits on the home page.
Session display — four independent checkboxes that control how much shows for each session:
Display full session description — leave it off and the description is trimmed; by default a maximum of 400 characters is shown.
Link to session detail — the session name becomes a link to its detail page.
Display speakers — the assigned speakers are listed with the session.
Link to speaker profile — a speaker's name on the session becomes a link to their profile.
Confirm your choice with Save.
This is where page length is worth thinking about. An agenda of thirty sessions, each with a full description, its speakers, and links to their profiles, turns the home page into a column several metres long that attendees give up scrolling. The combination that almost always works: a preview of the first 6 sessions plus Link to session detail and Display speakers — the home page shows what the event is about, and anyone who wants more clicks through.
Keep those 400 characters in mind while you are writing the agenda: if your session descriptions run longer and the checkbox stays off, attendees see only the beginning of them on the home page. See Managing sessions for writing descriptions.
The Event microsite home page is the first screen an attendee sees after opening the link. Beyond the tabs, it contains:
The cover image (the central image for the whole event).
The intro text.
The registration button (or the ticket purchase button on a paid event).
A preview of selected content features, if their Display setting puts a preview or a listing there (for example, sponsor categories, the first sessions from the Agenda, featured exhibitors).
The microsite cover image is shared across the microsite, the invitation e-mail, the confirmation e-mail, and the attendee app. You set it under Event settings → Graphics settings (not directly in Event microsite). You have two choices:
Event icon with name and date — a generated image.
Custom cover image — your own image at the recommended dimensions. You can optionally upload a separate variant for the mobile app.
The microsite has a public link that you find under Event microsite → Settings. You can share the link by e-mail, on social media, on your own website, in the invitation e-mail, or in e-mail campaigns.
Anyone arriving from the publicly shared link is recorded in statistics as registered through open registration.
For invitation only events, use the invitation e-mail or an e-mail campaign instead of the public link — that way the attendee receives a personalized link with pre-filled details.
For each content feature (not for the microsite as a whole) you can restrict visibility to selected attendee groups. The check, however, only happens after the attendee registers and signs in to the attendee app — the microsite itself is always publicly accessible to anyone who has the link.
Microsite footer — either the default Happenee platform text or your own custom text (set under Event microsite → Settings).
GTM tracking codes (Google Tag Manager) — to set these up, contact customer support. They are not configured in self-service.
You can change microsite content at any time — publication is immediate. If attendees have the microsite open in a browser, they see the change after refreshing the page.
Fill in the basic content features (at least Venue and Contact) before you share the link. Ideally also Agenda and the intro text.
Stick to the recommended image dimensions in Graphics settings. For the cover, upload two variants (web and mobile) if their aspect ratios differ.
Choose the full listing on every tab and the home page grows to several screens, pushing the registration button far below the fold. Keep the full listing for two to four of the most important tabs (typically Agenda, Speakers, Sponsors) and pick the preview with a link to a subpage for the rest.
In Event settings → Registration restrictions, choose Only assigned contacts. The link still stays public, but only contacts you manage are allowed to register.
Switch the language flag in the top right corner and fill in the intro text in every language the event supports. If you leave a language blank, the primary language is used as the fallback (see Setting the primary language of an event).
Attendees who arrive from the publicly shared link are recorded in statistics as registered through open registration. Check them under Attendee statistics. For full control over invitations, use the invitation e-mail instead of the public link.
