The Event microsite is the public web page for your event — it is where every link in your e-mails and campaigns sends people. It is the entry point for registration and the place where attendees learn what the event is about. The microsite is created automatically when you create the event, and you fill it with content features (Agenda, Speakers, Venue, Contact, Custom content, Sponsors, Exhibitors). For each content feature you decide whether it appears on the microsite and in what order.
Decide how detailed the microsite should be — a simple business card (when, where, contact), or a full page with agenda, speakers, partners, and FAQ.
The microsite is filled by content features that you turn on under Content. Without content, the microsite stays empty.
The cover image, intro text, and the position of the registration button are set in Event microsite in the left menu.
If you plan to share the link publicly, check the registration restrictions in Event settings — who is allowed to register (see the article on registration types).
In the event admin, click Event microsite in the left menu. At the top you set:
Intro text — rich text editor; shown under the microsite header.
Position of the registration button — top, middle, bottom, or automatic.
Text shown after the registration form is filled in and submitted — the thank-you screen. It supports placeholders (attendee name, event name).
Below the intro is a table of microsite tabs. Each tab corresponds to one content feature that you added under Content. Typical tabs:
Agenda (content feature)
Speakers (content feature)
Venue (content feature)
Contact (content feature)
Custom content (content feature — FAQ, map, info block)
Sponsors (content feature)
Exhibitors (content feature)
For each tab you choose:
Show on microsite — yes/no (toggle).
Order — drag and drop.
For some tabs (for example, Agenda) also a display variant: on the microsite home page show only a preview of the first six sessions with a link, or a full list; show sessions in their full length, or just the heading with a link to the detail.
The Event microsite home page is the first screen an attendee sees after opening the link. Beyond the tabs, it contains:
The cover image (the central image for the whole event).
The intro text.
The registration button (or the ticket purchase button on a paid event).
A preview of selected content features, if they are toggled to Show on home screen (for example, sponsor categories, the first sessions from the Agenda, featured exhibitors).
The microsite cover image is shared across the microsite, the invitation e-mail, the confirmation e-mail, and the attendee app. You set it under Event settings → Graphics settings (not directly in Event microsite). You have two choices:
Event icon with name and date — a generated image.
Custom cover image — your own image at the recommended dimensions. You can optionally upload a separate variant for the mobile app.
The microsite has a public link that you find under Event microsite → Settings. You can share the link by e-mail, on social media, on your own website, in the invitation e-mail, or in e-mail campaigns.
Anyone arriving from the publicly shared link is recorded in statistics as registered through open registration.
For invitation only events, use the invitation e-mail or an e-mail campaign instead of the public link — that way the attendee receives a personalized link with pre-filled details.
For each content feature (not for the microsite as a whole) you can restrict visibility to selected attendee groups. The check, however, only happens after the attendee registers and signs in to the attendee app — the microsite itself is always publicly accessible to anyone who has the link.
Microsite footer — either the default Happenee platform text or your own custom text (set under Event microsite → Settings).
GTM tracking codes (Google Tag Manager) — to set these up, contact customer support. They are not configured in self-service.
You can change microsite content at any time — publication is immediate. If attendees have the microsite open in a browser, they see the change after refreshing the page.
Fill in the basic content features (at least Venue and Contact) before you share the link. Ideally also Agenda and the intro text.
Stick to the recommended image dimensions in Graphics settings. For the cover, upload two variants (web and mobile) if their aspect ratios differ.
Keep two to four of the most important tabs on the home page (typically Agenda, Speakers, Sponsors). Leave the rest accessible through the tab menu.
In Event settings → Registration restrictions, choose Only assigned contacts. The link still stays public, but only contacts you manage are allowed to register.
Switch the language flag in the top right corner and fill in the intro text in every language the event supports. If you leave a language blank, the primary language is used as the fallback (see Setting the primary language of an event).
Attendees who arrive from the publicly shared link are recorded in statistics as registered through open registration. Check them under Attendee statistics. For full control over invitations, use the invitation e-mail instead of the public link.
