An E-mail campaign is the tool for bulk messaging to contacts and attendees assigned to an event. Unlike the Invitation e-mail, it can target by groups and statuses, schedule a send for a specific date, use a custom header, and send to newly assigned contacts. Use it for everything except the initial invitation — reminders, follow-ups, segmented communication, and the morning-of ticket e-mail on event day.
Decide what you want to send and to whom — a reminder for everyone, info just for VIPs, a re-invitation for non-responders, or the morning ticket on event day.
Prepare the content in every active language of the event — a missing language version goes out empty (see below).
Decide whether to use the default header from the event or a custom header specific to this campaign.
If the campaign is meant for a specific date, schedule the send instead of sending immediately.
Open the event left menu and pick the E-mail campaigns module. Each event has its own list of campaigns.
Create a new campaign by entering the e-mail subject (you can edit it later). After creation you land in the campaign detail, organized into sections: Content → Settings → Send → Statistics.
E-mail subject.
Body editor — the same editor as the Invitation e-mail and Confirmation e-mail, including variables.
Registration button — optional. When you turn it on, you choose the button type:
Direct link to the microsite — only the e-mail recipient can register.
Public link to the microsite — after clicking, the attendee enters their e-mail and continues to the Registration form; the link can be shared.
Button text is up to you.
A direct link for paid events is a way to build a guest list: import 50 contacts, send them a campaign with a direct link to the microsite, and they register for free without going through the paid checkout. More in Direct link vs. public link: what is the difference.
Campaign name — internal identifier; the attendee does not see it.
Header image:
From event settings — uses the central cover image (shared with other e-mails and the microsite).
Custom header — only for this campaign (useful for a VIP invitation, a reminder with a different visual, and similar cases).
ICS file — whether to attach a calendar invite to the campaign.
PDF ticket with QR code — whether to attach the ticket (typical use case: the morning-of e-mail on event day with the ticket).
Campaign sender — sender name and address.
Reply-to recipient — where replies should land.
In the Send section you choose when and to whom:
Send now — the send goes out immediately.
Schedule the send — pick a send date.
Targeting combines attendee statuses and groups:
Statuses — all registered, unregistered (no response), those who did not open the Invitation e-mail, on-site attendees, those who did or did not view the web app, and those who did or did not view the mobile app.
Groups — any of the global groups you have created or that fill from registration (see Targeting communication by groups and statuses).
Filters combine — for example "registered + group VIP".
The language fallback works the same way as the Invitation e-mail: the system picks the variant based on the contact's preferred language.
Before a bulk send, send the campaign to yourself — in the Send section you find Test campaign. Test both languages.
When the send is scheduled, the campaign cannot be edited — first cancel the send, then edit it and schedule again. This is a safety measure so that you do not change a campaign at the moment it could already have started going out.
After a campaign has been sent, the Send to newly assigned action appears in the Edit section (or on the campaign detail). Use case: you send the campaign to 200 registrants, a week later 30 more people register, you click Send to newly assigned, and the campaign goes only to those new contacts. The Invitation e-mail does not have this logic.
Below the campaign detail you find the send statistics — how many recipients, how many were successfully sent, the targeting state, and the send date. The campaign list overview on the landing screen shows the state (sent / scheduled / sending to newly assigned).
Reminders — "The event starts in a week, here is the program."
Re-invitation for non-responders — reactivation of those who did not react to the Invitation e-mail.
Info for VIPs and speakers — targeted only at the group these people are in, with extra detail.
Segmented invitations — a Czech campaign for Czech contacts, an English one for international contacts, each with its own header.
Morning-of e-mail on event day — a ticket with the QR code and a short text; typically sent an hour before doors open.
Follow-up — thank-you, link to the feedback survey, photos, the recording.
You fill the campaign content in one language. Then you switch the flag in the top right corner to the second language and you must fill it in there too — subject, body, and button text if used. If you do not fill the second language and you send the campaign, attendees with that preferred language receive an empty e-mail. The system does not warn you about this. Always fill in every language.
Switch the flag and fill the content in the second language as well. Before sending, send a test campaign in both languages.
Cancel the scheduled send first (you only cancel the schedule, the content stays), then edit it and schedule again.
In the campaign settings, turn on Add PDF ticket with QR code. The body of the e-mail does not attach it on its own.
Use Send to newly assigned — the campaign goes only to those who have not yet received it.
Add the groups filter to the targeting. The Invitation e-mail does not have a groups filter, which is exactly why the campaign is the tool for segmented messaging.
